Interview with Wei Lili, general manager of Dongheng Honggang-with a tiger in heart, sniffing roses

Categories:News Center
Author:Dongheng Honggang
Origin:
Time of issue:2019-08-10
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(Summary description)When the editor and his party came to the door of Donghenghong Steel, the shop surface was marked with the iconic words of "stainless steel color decoration circle, Chinese steel art profile, 6-meter titanium plating process". When I walked in, the colorful, exquisite and atmospheric stainless products caught the eye, and the editor couldn’t wait to let the interviewee of this issue, Ms. Wei Lili, general manager of Dongheng Honggang, introduce their products to us. Mr. Wei introduced that they only moved in at the end of the previous year and have been busy decorating the facade, so they were late to say hello to everyone. "Dongheng Honggang" is a brand under Foshan Dunpai Metal Products Co., Ltd. 2015

Interview with Wei Lili, general manager of Dongheng Honggang-with a tiger in heart, sniffing roses

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Interview with Wei Lili, general manager of Dongheng Honggang-with a tiger in heart, sniffing roses

(Summary description)When the editor and his party came to the door of Donghenghong Steel, the shop surface was marked with the iconic words of "stainless steel color decoration circle, Chinese steel art profile, 6-meter titanium plating process". When I walked in, the colorful, exquisite and atmospheric stainless products caught the eye, and the editor couldn’t wait to let the interviewee of this issue, Ms. Wei Lili, general manager of Dongheng Honggang, introduce their products to us. Mr. Wei introduced that they only moved in at the end of the previous year and have been busy decorating the facade, so they were late to say hello to everyone. "Dongheng Honggang" is a brand under Foshan Dunpai Metal Products Co., Ltd. 2015

Categories:News Center
Author:Dongheng Honggang
Origin:
Time of issue:2019-08-10
Views:

When the editor and his party came to the door of Donghenghong Steel, the shop surface was marked with the iconic words of "stainless steel color decoration circle, Chinese steel art profile, 6-meter titanium plating process". When I walked in, the colorful, exquisite and atmospheric stainless products caught the eye, and the editor couldn’t wait to let the interviewee of this issue, Ms. Wei Lili, general manager of Dongheng Honggang, introduce their products to us.

Mr. Wei introduced that they only moved in at the end of the previous year and have been busy decorating the facade, so they were late to say hello to everyone. "Dongheng Honggang" is a brand under Foshan Dunpai Metal Products Co., Ltd. Established in 2015, the factory is located in Shishan Industrial Zone, Foshan City, Guangdong Province. Specializing in the production and sales of 201, 304 color European-style stainless steel tubes, the main products are vacuum-plated 6-meter color tubes, pattern tubes, special-shaped tubes, courtyard gates, fences and other one-stop profile accessories.

The picture shows the courtyard gate display

“We used to sell stainless steel pipes in Wuxi, and the amount in the local area was relatively large. Later, the stainless steel pipes were not very good, so we switched to aluminum”, Mr. Wei shared jokingly. When asked why he switched to the CPT industry again, what did he think of the CPT industry at that time? Mr. Wei gave this answer: "If you become attached to the tube, you will stick to it to the end, but if we were in the tube at that time, the production line was not very large, the scale was small, and there was no advantage. And at that time, the people who did CPT were not Many, so we blazed a different path and chose to make color tubes and follow our own characteristics."

Liyuan Stainless Steel Mesh
The picture shows the guardrail display

Where is the production direction? For this reason, Mr. Wei said that he has put a lot of effort into market planning. From the initial market positioning of Guangxi and Chaoshan to the development of Henan, Anhui, Hunan and other places, it can even be exported to overseas markets such as Vietnam and the Philippines. Relying on the exquisite craftsmanship and high-quality service, it has been recognized by many customers, and there are many foreign and Vietnamese customers to help promote.

Liyuan Stainless Steel Mesh

In an interview, Mr. Wei told us: “We chose Liyuan as a platform, one is to get in touch with people in other stainless steel industries and to absorb new knowledge. The second is to let people in the plate industry understand us Donghenghong Steel, knowing that we are a manufacturer specializing in the production of colored stainless steel in Foshan, Guangdong, which has established the brand's reputation." Therefore, I rented a prominent stall and was close to the gate of Liyuan.

Stainless steel decoration market

If you want to make the brand strong, there must be some outstanding points, so that it will be refreshing. It is understood that Donghenghong Steel has its own pipe-making plant and color plating furnace, which mainly sells 6-meter colored pipes and patterned pipes. There are a total of 38 production lines, from tube making to embossing, one-piece molding. At the same time, the embossing mold is the most comprehensive and the most complete in the industry. All molds are independently developed. There are five sets of pattern series: Luoyu King Kong, Chrysanthemum, Spider, Line and Xiangyun. In addition, the entire production line is completed independently by its own factory, so the supply efficiency is fast and the price is more advantageous than others.

"At present, the factory has sufficient stocks. In order to better develop the market around Liyuan, we will carry out logistics and distribution on Wednesday and Saturday, pre-ordered styles by customers in advance, and deliver them to the door with free shipping." Manager Yang in charge of Liyuan's store said .

Liyuan Stainless Steel Mesh

In addition, Manager Yang added, “The most distinctive pipes of our factory are line tubes and two-color tubes. Among them, line tubes are not available from many other manufacturers. The appearance of line tubes gives people a simple and generous appearance. They are mostly used for exterior wall decoration. The thickness is usually 1.1mm, they are sold in Henan and Anhui province. The two-color tube, as the name implies, has two colors on one tube, so the process of coloring is greatly increased. The fastest color adjustment takes more than half an hour, plus an idling furnace, in order to avoid For chromatic aberration, we plan to add two 7m3 horizontal color plating furnaces. The more commonly used colors are titanium, rose gold and black titanium."

Foshan Stainless Steel Market

to sum up:

Because of the business philosophy of Donghenghong Steel is "the pursuit of excellence is endless, advancing with the times and creating the future", a batch of new products ranging from European style stainless steel courtyard gates, stainless steel screens and small to delicate stainless steel fittings have been produced and developed. According to reports, the company plans to develop in stainless steel furniture, continuous breakthroughs in innovation, and high-quality services. I can't help but remind the editor of the phrase "Dongheng Honggang's great feelings, more colorful space decoration."

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